New Era and The Hundred collaborated on an exclusive collection of sports lifestyle caps in the headwear brand’s world-renowned 9FIFTY and 9FORTY styles.

The campaign was shot by award-winning photographer Andrew Whitton. The campaign was bold and colourful, reflecting each of the teams’ unique design, as well as the personality of The Hundred.

Art Direction & Design - Rianna Osanwuta 
Photography - Andrew Whitton