Boho Locs Campaigns
A compilation of campaigns I have provided Art Direction for on to promote various Boho Locs products. These have included full length adverts, social cuts and supporting photography.
Boho Locs Queen Locs Launch
Brief: Launch Queen Locs, Boho Loc’s most textured product to date. Produce a campaign that speaks to the uniqueness of this natural style that makes others feel beautiful and empowered.
Outcome: A simple yet highly curated video. Influenced by works of Solange Knowles (an artist and reference dear to our audience) this is a campaign that affirms beauty in simplicity and lets the product do the talking.
Creative Director - Oghale Alex & Lulu Pierre
Art Director - Rianna Osanwuta
Director/DP - Chris West
Gaffer - Ray Miller-Davis
Spark - Joseph
Editor - Lee Glasscock
Movement Artist - Alexus Ruth
Models - Grace Acladna Sasha Vukovic Aaliyah Aileru, Tifany Marsah
Stylist - Symone Keisha
MUA - Jasmine C assisted by @mua_kbeauty
Hairstylist - Rebecca Emmanuel, Crochet by Olu
Set design - Lottie Toon
Boho Locs Blueprint Campaign
Brief: Create a campaign to launch Boho Locs Premium Silk Locs collection - they are easy to style and manipulate which means they are perfect for unleashing your creative flair.
Outcome: A beautifully shot campaign video aimed at highlighting the art of of hairstyling and the versatility of the product.
Creative Director - Lulu Pierre
Art Director - Rianna Osanwuta
Photography - Maria Pearl
MUA - Anusha Solanki
Hairstylist - Crochet by Olu
Boho Locs Supreme Campaign
Brief: Produce a high energy summer campaign, aimed at Boho Loc’s younger -mid aged audience to promote the Boho Supreme Locs range.
Outcome: A fast paced campaign video showcasing the texture of the product along with the attitude and mood it represents.
Creative Director - Lulu Pierre & Liam James
Art Director - Rianna Osanwuta
Creative Director + Producer: Liam James
Project manager: Saint Sade
Photography: Joshuo
Video campaign: Liam James
Videographers: Kreight Visions
