Amazon Music x Mercury Prize 2022
Building on the success of Amazon Music's 2019 collaboration with The Mercury Prize, we came back in 2022 with a comprehensive launch campaign. Amazon Music spearheaded the unveiling of shortlisted albums and artists on their social channels. Complementing this, we crafted a robust OOH campaign, essential for raising awareness of the partnership and spotlighting the shortlisted albums on the Amazon Music platform. Additionally, we generated supporting content leading up to the event, along with on-the-night social content capture and live asset creation at the 2022 Mercury Prize.
Creative Direction - Jonny Flynn
Art Direction, Creative and Design - Rianna Osanwuta and Ryan Tong
Motion - Vitor Meuren
Partnertship Announcement posts
OOH
Camera Roll with Joy Crookes
We asked artists to choose a handful of images/videos captured while working on your album: scenes from the studio, screenshots you saved for inspiration, selfies etc and give us the back-story as a window to their lives and creative process
How We Made Our Album Cover
Behind-the-scenes journey delving into the creative process behind crafting album visuals. This includes insights into the initial ideas, collaboration with designers or artists, and the iterative design process.
Robot Reviews
Funny, honest reviews of our nominees music provided by our very own robot.